Justin Bieber’s “Boyfriend”: Where’s the fondue?

Ladies and gentlemen after not only one, but TWO…. no wait THREE teasers…. no, wait, OMG FOUR TEASERS, Justin Bieber has finally released his music video to his new single “Boyfriend”. And let us tell you it was totally (not really) worth the wait. We we were disappointed when Justin Bieber was not pictured “chillin’ by the fire, while we eating fondue.” Instead he was pictured with a bunch of cars and a bunch of ladies. Take a look.

So that music video….didn’t that make you kind of uncomfortable? The song is fun but the video tries a little too hard. It’s like Justin Bieber is yelling at you the whole time, being like, “I AM 18 NOW AND CAN BE SEXY. I WANNA BE SEXY TOOOOOOOOOO! AND I WANNA HAVE SEXY LADIES AROUND ME! DID I MENTION IT’S OK FOR ME TO BE SEXY NOW?” It’s a little off-putting. At least for us.

However, despite its weird vibe, we recognize that this video is a fascinating turning point in the Biebs’ life. Much like Britney Spears used her single “I’m a Slave 4 U” (and yes… it is “4 U” not “for you”…. oh Britney) to promote her new bad-girl image after years of being a teeny bopper, Justin is using this video to show the word that he is now a real-live grown up. The baby-faced Biebs who belted out beautiful high notes is officially gone. Now we have an eighteen year old Justin Bieber whose voice has finally dropped… and it is a big change. In general we have mixed feelings about change. There are some parts we like and parts we don’t, so we’ve broken down this video for you into the good, the bad and the ugly moments so we can really appreciate Justin’s transformation in full.

The Good:

• Diversity: Good news ladies! Justin Bieber does not limit himself to a type (other than really hot) – he loves women of all races, ethnicities, hair colors, etc. This video proves it!
• The guy at 2:58 wearing a t-shirt that says “Chunky Bieber”. BEST THING EVER. It’s easily missed – you’re welcome for pointing it out.
• Justin’s Hair: It reminds us of Grease. Anything that reminds us of Grease is good.
• The random dance circle on the roof of a parking garage. We like dancing!
• It was directed by Director X (not a joke). While we laughed when we read his stage name, it turns out he is kind of legit. We checked him out on Wikipedia (our fave website) and he has directed a whole lot of Usher’s (Justin’s mentor) music videos. But more important than that, we found out he is the genius behind Drake’s “HYFR” music video, which for those of you who don’t know, is our favorite Bar Mitzfah themed rap video of all time.

The Bad

• The false start to the video. In addition to wasting almost 2 whole minutes of our lives watching all four teasers to this 3 and a half minute long music video, we wasted yet another thirty seconds watching the weird fake start to the song. WHAT?
• The sports car doing drag-racing type donuts in the parking lot at 1:16. Like anyone believes Justin is driving that car. NICE TRY DIRECTOR X. YOU CAN’T FOOL US.
• The part at 2:08 where Justin sings “I can be your gentleman” while blatantly checking out her ass. Real gentleman-ly bro.
• Fedoras. Why is anyone still wearing them? Let alone back up dancers in Justin’s video? MAKE THEM STOP.
• 1:48. Justin Bieber says the word ‘Swaggy’. We cringed and then checked…not in the dictionary. Like ‘Fetch’, the word ‘Swaggy’ is just not going to happen.

The Ugly

• Did anyone else notice this video’s eerie similarity to Miley Cyrus’ “Party in the USA” video??? Because we did. The clothes. The cars. The gyrating. The only difference is that “Party in the USA” is more country-fied. Not cool Justin, not cool.

All in all, this video is uncomfortable – but so is growing up and going through puberty in front of millions of people. This video is just another example of child stars transitioning and coming into their adulthood in an overly-sexy way. In the end, “Boyfriend” makes us cringe, yes, but it also makes us curious about what this new, grown-up Bieber’s career is going to look like.

Related articles

• Justin Bieber Debuts “Boyfriend” (fresh1027.radio.com)
• Justin Bieber’s “Boyfriend” Music Video – Watch Now! (eonline.com)